SPORT SHAKE

Sport Shake is a quiet competitor in the protein shake landscape for 4 decades. It is considered “a real dairy protein shake” with a creamy texture, delicious flavors, vitamins, and minerals. The brand is looking for a revamp and is trying to appeal to a new target audience. In order to reach the target audience for protein shake drinkers, which are young men, I used the imagery of young men partaking in physical activity, such as sports & trade. I did this while driving home the fact that this product uses dairy, which is a big part of this brand's identity.