Converse

Converse is a shoe brand that is over 100 years old. So what is it that keeps them so relevant? It’s their mission to be daringly creative and their way of keeping up with what youth are into today. That’s why for Converse, I think it’s high time for some high fashion collaborations. In order to execute this idea, I played around with “logomania” which is a popular trend, especially among today’s youth. The collabs would then reach their intended audiences through the means of social media and fashion magazines.